Xbox 360 now cheapest console in the US -- game on Santa

It's Friday the 5th, that means that the $200 Xbox 360 just became the lowest-priced console in the US (as it is in Japan) compared to the perpetually "sold out" $250 Wii and 80GB PS3 selling for double the price of a diskless Arcade. With no new price cuts expected from either Sony or Nintendo, the holiday console wars are officially on. Picture proof of the $199.99 Xbox 360 Arcade in the wild after the break.
[Thanks, JerkyChew]

[Via: Engadget ]

Sony admits it could do a better job marketing the PS3's "value"

Value likely isn't the first word that comes to many folks' mind when they think of the PS3 (especially given other recent console goings on), and Sony is now admitting that's partly its fault. No, it's not saying that the price is too high, but it is fessing up that it could do a better job of marketing the console's value. In an interview with Gamasutra, Julie Han of Sony corporate communications cited the PS3's ability to put PS3 downloadable content onto the PSP in particular as one feature they could do more with on the marketing front, adding that they also "don't talk enough" about Sony's "future-proofing" strategy. Of course, a price cut wouldn't hurt with that value message either but, as you may have suspected, Han would only reiterate that Sony has "no plans to do any price cuts," and that it's sticking with its strategy.
[Via: PS3 Fanboy ]

PSP nabbing PlayStation Store this fall, online multiplayer over PS3

Evidently fearing some outbreak of freedom and excitement, Sony has notoriously guarded its PSP's WiFi access closely, adding features such as Remote Play at a snail's pace, and keeping such obvious adds as "ad-hoc" over the internet at bay. But no longer(ish). Sony is bringing ad-hoc online multiplayer to the PSP this fall, with a firmware update to allow the portable to network over the PS3. You'll also be able to get social during gameplay, with text and voice chat in the new online mode. Additionally, the PSP is finally barging on to the PlayStation Store via WiFi, and Sony's going to kick things off with a free downloadable game, "Mainichi Issyo Portable." The best news is that this is compatible with all three PSP generations, so just because you can't afford The Screen of Awesomeness doesn't mean you're out in the cold.

[Via: Joystiq ]

Piicron: why choose, when you can have it all? Invest now!

It's hard to tell if those awesome consoles up above are artists renditions or very real pieces of gaming technology that will shake the industry at its core. So hard to tell. We won't humor Piicron enough to actually describe their ideas (okay, just one: Ubercron, a $500 console that can play "any game ever released to any console" with its 3.2GHz quad-core processor) but we do recommend clicking on over to the website, where you can easily squander an afternoon reading through all this insanity. To be honest, we're almost a little disappointed none of this is grounded in reality, or even vaguely aware of reality: at least Phantom was trying.
[Via: Engadget ]